Erica Durance in a Canadian beer commercial for Kokanee.
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Steamship Lady Elgin sinks on Lake Michigan, with the loss of around 400 lives.
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While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.
Leonard Maltin