In the wake of the 2011 Great Tohoku earthquake in Japan, the nation was gripped by tragedy. During those trying times, Nike, in collaboration with national athletes, chose to deliver a message of hope through the power of sport. This article delves into the heartwarming and inspirational campaign that emerged from those dark days.
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In the world of athletic advertising, few campaigns have been as thought-provoking and unconventional as Nike Basketball's "LeBron Rise." This iconic campaign, centered around NBA superstar LeBron James, challenged not just the norms of sports marketing but also the very expectations placed on athletes. It dared to ask a question and let the answer remain open, igniting a fresh and inspiring conversation in the world of sports.
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There were more groups that made records and didn't make it than there were groups that made it. So you can imagine the work that we did.
Jim Sullivan
