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Nike Japan: 'New Beginnings' - Inspiring Hope through Sport
A Tale of Resilience and Renewal After the Tohoku Earthquake
In the wake of the 2011 Great Tohoku earthquake in Japan, the nation was gripped by tragedy. During those trying times, Nike, in collaboration with national athletes, chose to deliver a message of hope through the power of sport. This article delves into the heartwarming and inspirational campaign that emerged from those dark days.
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We must overact our part in some measure, in order to produce any effect at all.
Dante Alighieri