Heineken Premium 'Lights' Shine in New Spec Commercial

This ad for Heineken started out as a shooting experiment and eventually materialized into a spec commercial, explains director Julian A. Renner. "The DP (Walter Tyler) and I talked about lighting techniques and I eventually went off and wrote the concept. Seeing that we both were really busy, it actually took us a year after the idea was written to finally get together and shoot it. The biggest challenge was lighting and time. We had to abandon a lot of shot because of the time factor and crew budget."