A key feature of every bottle of Johnnie Walker scotch is the Striding Man logo. It was created by an illustrator named Tom Browne to be a likeness of John Walker in traditional attire. In the logo, the man is walking forward, which Diageo says symbolises forward thinking and the pursuit for excellence. Diageo has created "The Striding Man Society" which is a members club for Johnnie Walker drinkers.
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From my childhood, obedience was something I could not get out of my system. When I entered the armed service at the age of twenty-seven, I found being obedient not a bit more difficult than it had been during my life to that point. It was unthinkable that I would not follow orders.
Adolf Eichmann