Hyundai are showing the i-Flow Concept at the Geneva Motor Show, which will become the 2011 Hyundai i40 in the UK and Europe.
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Trashy private lives of the stars is a given today, and scandal causes hardly a ripple of disapproval. Digitalized characters can be created with neither moral nor mortal concern, and best of all can be packaged, licensed and promoted at far less cost than dealing with flesh and blood. The stars are products, too, shills for marketing tie-ins.
Suzanne Fields