Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.
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Trashy private lives of the stars is a given today, and scandal causes hardly a ripple of disapproval. Digitalized characters can be created with neither moral nor mortal concern, and best of all can be packaged, licensed and promoted at far less cost than dealing with flesh and blood. The stars are products, too, shills for marketing tie-ins.
Suzanne Fields