Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.
My most difficult thing so far, to be brutally honest, has been to waltz as if I knew what I was doing.Richard Roxburgh