Lego's Monument to Imagination: The 'Builders of Tomorrow' Advertisement

Recreating History Brick by Brick: A Journey Through Lego's Creative Campaign

In the realm of advertising, creativity and innovation continuously push the boundaries of storytelling. This article takes you on a captivating journey to explore a remarkable campaign by Lego titled 'Builders of Tomorrow.' This iconic campaign, based on the original photograph 'Lunch Atop a Skyscraper' by Charles Ebbets from 1932, artfully reimagines history through the lens of Lego. Join us as we delve into the details of this innovative campaign and pay homage to the creative minds behind its success.

The Art of Building Block Advertising

Lego, renowned for its iconic building blocks, found a unique canvas in this 'Builders of Tomorrow' campaign, celebrating the power of imagination and creativity. The campaign pays homage to the original 'Lunch Atop a Skyscraper' photograph, a testament to Lego's capacity to redefine and recreate history.

The 'Builders of Tomorrow' Advertisement

This iconic campaign recreated the famous 'Lunch Atop a Skyscraper' image using Lego figures, capturing the essence of daring construction and camaraderie. The artistry not only respects the original photograph but also pays homage to Lego's timeless appeal.

The Visionary Team Behind the Campaign

The success of the 'Builders of Tomorrow' campaign is a result of the collaborative efforts of the following:

  • Advertising Agency: Jung von Matt, Hamburg, Germany
  • Creative Directors: Arno Lindemann and Bernhard Lukas
  • Copywriter: Daniel Schaefer
  • Art Director: Szymon Rose
  • Photographer: Achim Lippoth
  • Account Supervisor: Katharina Schablitzki
  • Advertiser's Supervisor: Katharina Sutch
  • Art Buyer: Martina Traut

Their collective vision and attention to detail brought this creative campaign to life.

Mastering the Art of Building Block Advertising

Recreating history using Lego required a deep understanding of the original photograph and the ability to transform it into an enduring message of creativity and imagination. The 'Builders of Tomorrow' campaign artfully captures the essence of Lego's philosophy.

Bringing History to Life, Brick by Brick

The campaign breathes new life into a historical image, rekindling the spirit of construction and camaraderie while showcasing Lego's endless possibilities.

A Creative Revolution in Toy Advertising

Campaigns like 'Builders of Tomorrow' exemplify the creative revolution in toy advertising. Lego has consistently challenged the norms, redefining the boundaries of brand promotion through creativity and innovation.

Fueling Conversations and Imaginations

Unconventional campaigns like this often spark conversations among enthusiasts, Lego fans, and history aficionados, adding an interactive and imaginative dimension to advertising.

Lego's 'Builders of Tomorrow' campaign stands as a monument to imagination and creativity. It showcases the transformative power of advertising to reinterpret history and captivate the public's imagination. As we revisit this iconic campaign, we honor Lego's enduring legacy as a champion of creativity.