Introduction
Step back in time to an iconic moment in automotive advertising as Citroen joined forces with supermodel Claudia Schiffer to conduct a crash test for the Citroen Xsara. This article delves into the innovative collaboration and the unique approach to car safety presented in this memorable commercial.
The Collaboration
In the late '90s, Citroen unveiled a commercial that would leave a lasting impression on viewers. Teaming up with Claudia Schiffer, one of the era's most recognizable supermodels, the brand aimed to showcase not only the style and design of the Citroen Xsara but also its commitment to safety.
The Concept
The commercial, known for its tagline 'Alive with technology,' featured Claudia Schiffer behind the wheel of the Citroen Xsara. The highlight of the advertisement was a simulated crash test, demonstrating the car's safety features in a visually striking and memorable way.
The Crash Test
Claudia Schiffer, portraying a confident and stylish driver, engages in a controlled crash test to emphasize the Citroen Xsara's safety measures. The visual impact of the crash, combined with the unexpected collaboration between a supermodel and a car brand, made this commercial stand out in the crowded landscape of automotive advertisements.
Innovation in Car Safety Marketing
The Citroen Xsara commercial with Claudia Schiffer was more than just a promotional piece; it marked an innovative approach to marketing car safety. By combining fashion, celebrity, and a simulated crash test, Citroen successfully communicated the car's safety features to a broad audience.
Legacy and Recognition
This commercial became a memorable part of automotive advertising history, showcasing how creativity and collaboration could elevate a brand's message. The Citroen Xsara crash test with Claudia Schiffer remains a notable example of how car safety can be effectively communicated through unexpected and visually impactful means.
The Citroen Xsara crash test commercial featuring Claudia Schiffer stands as a testament to the creativity and innovation that can be injected into automotive advertising. It not only left an indelible mark on the industry but also demonstrated that safety can be stylish and captivating.
